Kiki Müller is a law graduate turned writer and fashion stylist from Zurich. After a decade with one of Switzerland’s leading publishing houses, she decided to call it quits and venture out on her own. Her platform Aaino was created as a niche platform for all things fashion, art, design, and travel—and as Kiki’s attempt to translate the thoughtfulness of the printed page to the digital space.

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HIRUKI is a London-based design house specialised in concept-driven design, art direction & identity systems. Their name is derived from the Basque word for triangle, a symbol that represents how a small collaborative group of makers can create exceptional work on a global scale.

Julen Saenz, creative director and founder of HIRUKI, takes us through his career journey, sharing insights gathered throughout his experience in design and creative direction, alongside a retrospective of selected projects that shaped his approach before founding HIRUKI.

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HIRUKI is a London-based design house specialised in concept-driven design, art direction & identity systems. Friends of Decimal is a space for creative, inspiring people to share their insights on work and life.

HIRUKI (Julen Saenz) | Friends of Decimal.

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STUDIO WAN is the practice of London based designer and creative director Tim Wan, who works across art, culture, fashion and lifestyle. Rooted in research and storytelling, the studio creates thoughtful, flexible design systems that balance clarity, craft, and collaboration. With a deliberately nimble structure, the studio focuses on meaningful work, long-term impact, and building strong partnerships with like-minded people.

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STUDIO WAN is the practice of London based designer and creative director Tim Wan, who works across art, culture, fashion and lifestyle. Friends of Decimal is a space for creative, inspiring people to share their insights on work and life.